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| Bob McCarthy |
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For more than 20 years, Bob McCarthy has been a copywriter, consultant, creative
director, project manager, list researcher, and direct marketing instructor.
Working with both businesses and non-profits, he has been responsible for planning,
creating and executing dozens of direct mail, advertising, public relations, and
collateral development projects.
A past president of the New England Direct Marketing Association (NEDMA), Bob began
his career in journalism working as a reporter for the Quincy Patriot Ledger. He
later handled public relations for Quincy, Massachusetts' 1976 bicentennial celebration,
the New England Interstate Water Pollution Control Commission and the Massachusetts
Office of Coastal Zone Management.
In 1980, he became a copywriter for The DR Group, one of the nation's first direct
marketing agencies.
Four years later, he formed his own agency providing direct marketing creative and
consulting services for business and non-profits. He is currently president of McCarthy
& King Marketing, Inc., in Milford, Massachusetts.
In addition to his client work, Bob spent 10 years teaching direct response copywriting
at the Bentley College (Waltham, MA) Direct Marketing Program, and two years teaching
mailing list research at the Merrimack College (Andover, MA) Direct Marketing Program.
Bob is a Massachusetts native and a graduate of Northeastern University (Boston,
MA). |
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| Sheryl King |
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Sheryl King has worked in marketing, public relations, and retail sales.
In 1984, she founded King Communications, a marketing firm serving clients in distribution,
retail, manufacturing, technology and financial services. In 1991, she joined forces
with Bob McCarthy to establish McCarthy & King Marketing, which they subsequently
incorporated.
She writes everything from inspirational speeches and fund-raising packages for non-profits
to lead-generation and order-generation packages for businesses. She also works on
creative direction and strategic planning for M&K's diverse client list.
A published poet, she participates in public readings and was honored to appear as
guest poet at a Nichols College poetry class. She also writes fiction and is currently
working on a series of humorous mysteries set in her native Mid-South. She is an
active member of Sisters in Crime, an association of mystery writers.
Born in Memphis, Tennessee, she was active in speech and drama in high school. She
received her bachelor's degree cum laude in psychology from Smith College.
Although still pining for real Memphis barbecue, she has settled quite happily in
Massachusetts, the mother of four and the wife of Bob McCarthy.
And, in case you are wondering, they married while they were still competitors, upon
Bob's promise to take her prospects off his call list. |
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