1. EXECUTIVE RECRUITMENT Personnel firm uses direct mail and advertising to find and qualify future contractors 2. FINANCIAL LEAD MANAGEMENT   Money management firm uses letter/brochures to qualify and maintain contact with prospects 3. SOFTWARE LEAD GENERATION   Financial software firm fills the pipeline and keeps sales staff busy with qualified leads 4. INDUSTRIAL SALES SURVEYS   Temperature control manufacturer generates leads and builds a customer profile with questionnaires 5. EDUCATIONAL FUND-RAISING   Non-profit educational program uses direct mail to kick off inaugural fund-raising campaign Sign Up for our FREE e-newsletter: The Direct Response Coach Email: Privacy Policy Need some quick advice? Our Quick Consult gives you 4 hours of direct response strategic advice for just $495. Click here for more details. YOURS FREE... Become a Great Mailing List Detective: 9 Steps for Finding and Tracking Down the Right Mailing Lists for You. How to Select a Direct Mail Format: An Overview of 8 Common Formats How to Use Marketing Surveys to Generate Leads and Build Your Prospect Database How to Develop a Direct Marketing Plan Track your response more efficiently with our Response Tracking and Analysis chart