by Bob McCarthy | Jan 5, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have both. You should have both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your...
by Bob McCarthy | Dec 5, 2012 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
On the surface, direct mail vs. email seems like a no-brainer. Email is faster, easier and cheaper than direct mail. End of story. Right? Well, not so fast. It’s more complicated than that. Let’s take a closer look. —————– I...
by Bob McCarthy | Oct 29, 2012 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me...
by Bob McCarthy | Oct 16, 2012 | General, Lead Generation, Web Marketing
How creating a website and SEO strategy requires a new “content marketing” mindset. I remember the first website I created. It was the typical five-page website. I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. I...
by Bob McCarthy | Oct 9, 2012 | Email Marketing, General, Lead Generation, Lead Nurturing
If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. It all comes down to your offer strategy. ————– The...
by Bob McCarthy | Sep 28, 2012 | Direct Mail, Direct Marketing, General, Lead Generation
It seems like everyone has an email list these days – which is a good thing. Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients....
