by Bob McCarthy | Aug 6, 2012 | Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing
As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your lead generation results, consider...
by Bob McCarthy | Jul 2, 2012 | General, Lead Generation, Web Marketing
Have you noticed that some blogs have a comment section within the Facebook framework? I never understood why and, at first, I was a little annoyed by it. I like to post comments occasionally, but I’m not a big user of Facebook and I wasn’t sure what I was getting...
by Bob McCarthy | Jun 18, 2012 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Web Marketing
Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers,...
by Bob McCarthy | Jun 9, 2012 | Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can’t do online marketing without social media. That’s not true. It...
by Bob McCarthy | Apr 16, 2012 | General, Lead Generation, Web Marketing
There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only...
by Bob McCarthy | Feb 13, 2012 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost....
