by Bob McCarthy | Jun 16, 2011 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
Chances are you don’t have a Direct Response Mindset. Not yet anyway. It’s more likely you have a Branding Mindset … because that’s the popular view. A Branding Mindset sees advertising as an exercise in exposure – getting your brand or your message seen...
by Bob McCarthy | Feb 19, 2011 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
You don’t have to be in the direct mail business to realize that mailing lists are essential to direct marketing success. Whether you’re using the phone, direct mail or email, nothing is more important than a good mailing list. Nothing. The question is “how do you...
by Bob McCarthy | May 12, 2010 | General, Lead Generation
Like many of you, I’ve been trying to get up to speed on social media marketing. I keep hearing about all the great marketing opportunities that can be found on social media sites like LinkedIn, Twitter and Facebook. So I’ve been dabbling a bit – you...
by Bob McCarthy | Feb 10, 2010 | General, Lead Generation
See the big picture of lead generation It is so easy to get locked into the one or two things you do the most or do the best. For us, it’s direct mail and email. We spend a lot of time creating direct mail campaigns for lead generation and email campaigns for...
by Bob McCarthy | Oct 2, 2009 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Let’s be clear right up front: all mailing lists are dirty. Some are just dirtier than others. By dirty, I mean bad names, bad addresses – non-deliverable mail. When you rent a mailing list, most list owners will only guarantee 92-95% deliverability. Put another way,...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
One of the cornerstones of direct marketing – whether you’re using direct mail, advertising or email – is testing. By measuring and comparing results from key elements of your program, you will be on the road to producing your most effective marketing. Here are three...
