Direct Response: More response channels bring more responses

In the old days of direct marketing, marketers would send out a letter AND a reply card. Then along came the toll-free 800 number and some marketers decided they could save a few pennies on the reply card and use the telephone as the exclusive response channel. Not a...

Choosing a direct mail offer that fits your sales process

In developing a direct marketing program, one of our first steps is to determine where our program will fit in the sales process. This is done through the direct mail offer. You may already know that the offer is one of the two critical elements in direct marketing...