by Bob McCarthy | May 11, 2014 | Copywriting, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too...
by Bob McCarthy | Apr 22, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Web Marketing
Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.” Sometimes I wonder if the direct...
by Bob McCarthy | Apr 9, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. I hear from a lot of people who want to try their hand at direct marketing. More...
by Bob McCarthy | Mar 21, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
One of the first questions I ask with new clients is how big is your market universe? Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of a...
by Bob McCarthy | Feb 27, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power...
by Bob McCarthy | Dec 9, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I just finished reading an article in B2B Online that provided insight on a failed email campaign by Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to...
