by Bob McCarthy | Dec 3, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Survey Marketing, Web Marketing
So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The...
by Bob McCarthy | Nov 26, 2013 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working...
by Bob McCarthy | Nov 19, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
It almost goes without saying … If you want to generate sales leads, you need to give people a reason to respond to your marketing promotions. And one very good way to do that is through the use of lead magnets. What is a lead magnet? No, it’s not something you...
by Bob McCarthy | Oct 23, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Print Advertising, Web Marketing
It’s only natural. When you look at the results of your testing, you always want to know why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the...
by Bob McCarthy | Aug 28, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this...
by Bob McCarthy | Aug 8, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time...
