by Bob McCarthy | Oct 26, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, TV Advertising, Web Marketing
The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great...
by Bob McCarthy | Oct 10, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Online Advertising, Print Advertising, TV Advertising
Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess the effectiveness of a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——- We all have...
by Bob McCarthy | May 11, 2014 | Copywriting, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too...
by Bob McCarthy | Apr 22, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Web Marketing
Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.” Sometimes I wonder if the direct...
by Bob McCarthy | Apr 9, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. I hear from a lot of people who want to try their hand at direct marketing. More...
by Bob McCarthy | Mar 21, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
One of the first questions I ask with new clients is how big is your market universe? Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of a...
