by Bob McCarthy | Jan 21, 2013 | Bob McCarthy's Blog, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion. The only marketers who actually use testing on a...
by Bob McCarthy | Jan 5, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have both. You should have both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your...
by Bob McCarthy | Dec 5, 2012 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
On the surface, direct mail vs. email seems like a no-brainer. Email is faster, easier and cheaper than direct mail. End of story. Right? Well, not so fast. It’s more complicated than that. Let’s take a closer look. —————– I...
by Bob McCarthy | Oct 29, 2012 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me...
by Bob McCarthy | Oct 9, 2012 | Email Marketing, General, Lead Generation, Lead Nurturing
If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. It all comes down to your offer strategy. ————– The...
by Bob McCarthy | Jun 9, 2012 | Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can’t do online marketing without social media. That’s not true. It...
