by Bob McCarthy | Feb 13, 2012 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost....
by Bob McCarthy | Feb 19, 2011 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
You don’t have to be in the direct mail business to realize that mailing lists are essential to direct marketing success. Whether you’re using the phone, direct mail or email, nothing is more important than a good mailing list. Nothing. The question is “how do you...
by Bob McCarthy | Mar 6, 2010 | Email Marketing, General
“Back End” Email vs. “Front End” Email When we talk to new prospects about email marketing, too often we start off talking about two very different things. The confusion revolves around the difference between back-end email and front-end email – and the differences...
by Bob McCarthy | Oct 2, 2009 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Let’s be clear right up front: all mailing lists are dirty. Some are just dirtier than others. By dirty, I mean bad names, bad addresses – non-deliverable mail. When you rent a mailing list, most list owners will only guarantee 92-95% deliverability. Put another way,...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
One of the cornerstones of direct marketing – whether you’re using direct mail, advertising or email – is testing. By measuring and comparing results from key elements of your program, you will be on the road to producing your most effective marketing. Here are three...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
In the old days of direct marketing, marketers would send out a letter AND a reply card. Then along came the toll-free 800 number and some marketers decided they could save a few pennies on the reply card and use the telephone as the exclusive response channel. Not a...
