by Bob McCarthy | Sep 29, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Lead Nurturing, Online Advertising
One of the most fundamental direct mail strategy questions you need to ask before you begin a direct marketing program is the following: “How will this promotion (this mailing or this ad) fit into our sales process?” Will it provide a lead for a sales person (lead...
by Bob McCarthy | Sep 29, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Web Marketing
So many business people today place brand building at or near the top of their marketing priority list. (I’m not one of them, by the way.) But if brand building is important to you, you should know it requires a major investment. Brand building takes time – not...
by Bob McCarthy | Sep 29, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Online Advertising, Print Advertising, Web Marketing
It has been a winning formula for decades – one of the most effective ways to communicate. It’s called the numbered lists approach to writing advertising, direct mail, booklets, brochures, even articles. You’ve seen it many times before. Headlines that...
