by Bob McCarthy | Oct 23, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Print Advertising, Web Marketing
It’s only natural. When you look at the results of your testing, you always want to know why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the...
by Bob McCarthy | Sep 26, 2013 | Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am...
by Bob McCarthy | Aug 28, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this...
by Bob McCarthy | Aug 8, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time...
by Bob McCarthy | Jul 25, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may...
by Bob McCarthy | Jul 2, 2013 | Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
One of the major advantages we have today is that so much of your marketing can be automated. The idea of setting up a system once and then putting it on auto-pilot is very appealing. And the good news is you don’t need an expensive marketing automation system...
