by Bob McCarthy | Jun 24, 2014 | General
The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics....
by Bob McCarthy | Jun 3, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. What a...
by Bob McCarthy | May 28, 2014 | General
You’ve got to love drip email. I know I do. Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing. It’s especially helpful when you think about how many leads routinely fall through the cracks because you (or your...
by Bob McCarthy | May 11, 2014 | Copywriting, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too...
by Bob McCarthy | Apr 22, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Web Marketing
Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.” Sometimes I wonder if the direct...
by Bob McCarthy | Apr 9, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. I hear from a lot of people who want to try their hand at direct marketing. More...
