Looking for new customers?

Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.

Integrated Direct Response Marketing – for business and non-profits

Welcome to McCarthy & King Marketing. We are an integrated direct response marketing firm providing traditional direct marketing, direct response advertising and digital marketing.

We work with B2B, B2C and non-profit organizations of all sizes. Our clients turn to us to help them generate leads, sales, traffic, memberships, subscriptions and donations.

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business.

“Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group

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Discover the power of the Sales Lead Magnet

The one sure-fire way to generate more sales leads is to create a Sales Lead Magnet.

A lead magnet is an informational resource – a white paper, a tip sheet, a how-to guide, a video or a template – that helps to address common challenges for your target audience.

A lead magnet provides useful information by answering the questions your prospects are asking. It also positions you and your company as an expert in the field. Let’s talk about creating a Lead Magnet for you. Learn more.

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Get first-hand intelligence with Surveys

Surveys are very popular with marketers who want to do market research or customer satisfaction evaluations.

But we also use them for lead generation, lead qualification and list building.

By asking very specific questions, we can help you identify new sales opportunities early in the sales cycle.

Whether as a “first touch” or a follow-up to an inquiry, we can gather information about customer needs, purchasing timetables, decision-making processes, budgets, competitor involvement and more. Learn more.

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Put lead nurturing on auto-pilot with drip email

Don’t let those new leads fall through the cracks Create an email series for your newest prospects and put them on auto-pilot.

Drip email makes sure every new lead gets followed up – even when you’re busy or on vacation.

You can also set up separate drip email sequences for different products, industries or applications.

Learn more.

PROGRAMS
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Direct Marketing – Solo campaigns or year-round multi-touch programs using direct mail, email and advertising.

Digital Marketing – Lead-generating websites combined with content creation, paid/organic search and social.

Content Marketing – Keyword-focused content creation designed to generate website traffic and conversions.

Survey Marketing – Email, direct mail and phone surveys for lead prospecting and lead qualification.

Lead Generation & Nurturing – Multi-channel Sales Lead System to carry your sales process from inquiry to close.

WRITING & DESIGN
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Click on the cover image to download your FREE copy.

Put your best foot forward with writing and design that not only communicates your message but also persuades your readers to take action.

Writing & Design services are included in our Programs above, but they are also available on freelance basis.

Learn more.

If you need a marketing writer and/or writing-design team, call Bob McCarthy at 508-473-8643. Or download the Information Kit shown here.

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Would you like us to review your current marketing materials? Check our our Copy-Creative Critiques.

CONSULTING
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Direct marketing consulting for:

Existing Programs – complete program audits to identify opportunities for improved ROI performance.

New Programs – strategic planning and expectations for initial program set up and implementation.

Plus focused assignments on:

Consulting engagements are available by the project, by the month or by the day.

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Look beyond the campaign and start building a Sales Lead System

When it comes to sales and selling, you have two choices: You can just wing it (as many do) or you can follow a process – a sales lead process that consistently generates leads and nurtures those leads until the prospect is ready to buy.

We’ve developed a Sales Lead System that uses multiple tactics to bring together every step of your sales process.

Lead Generation – use multiple tactics and channels to generate the initial lead and start feeding your sales funnel.
Lead Capture – use landing pages, pURLs and QR codes to capture responses and website visitors.
Lead Qualification – use the phone or online surveys to identify prospects with the best potential for buying.
Lead Nurture – use drip email and email newsletters to cultivate your relationship with new prospects over time.
Lead Measurement – use response tracking and Google Analytics to evaluate the performance of every tactic and channel.