Use landing pages and QR Codes to convert visitors into leads
McCarthy & King Marketing helps to capture more website visitors and direct response prospects with web forms, landing pages, PURLs and QR Codes.
![]() |
Lead CaptureYou invested a great deal to get those visitors to your website or landing page. Don’t let them slip away without leaving their contact information. This is where your lead capture landing page will play a critical role. Testing shows that two landing pages with just slight differences can produce dramatically different results. |
Options for Lead Capture
Whether you are using direct marketing, Google AdWords or print advertising, consider the many ways you can capture leads:
Landing Pages | Dedicated pages designed to convert visitors into sales leads. |
PURLs | Personalized landing pages with much of the contact information already filled out. |
QR Codes | Dedicated landing pages accessible through a smart phone |
Reply Cards | Still recommended in direct mail. The more options the better |
Phone | Don’t overlook the telephone. It will produce the best leads. |
Fax | Why not? Some people prefer to respond that way. |
Walk In | Not for every situation, but absolutely essential for retail, restaurants and trade show lead capture. |
[break]
Learn more our Lead Capture services
If you’d like to learn more about our Lead Capture services, call Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.
[break]
Working with us
If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.
Programs are best used for continuing work involving multiple marketing activities. Projects are a good way to get started and get acquainted.
[break]
Resources related to Lead Capture
Article – The big picture of lead generation
Article – How to define a sales lead
Report – Step by Step Lead Generation & Lead Nurturing